I believe this company is based in China but am not sure. This company originally only produced small rubbery plastic model horses and farm animals about Stablemate size or smaller. They included two types of model horses, each of a different quality. The nicest original models are the "Collectible Animals" horses, which come in sets of an adult and a foal of different breeds. These are about Stablemate sized and nicely detailed with pretty good conformation and musculature. The lesser quality horses are in their "Big Farm," "Farm Country," "Shed Playset", and "Riding Stable" sets. They stand from 1" tall to near-Stablemate size and lack the detail of the larger models.
Ertl began producing Traditional-sized model horses in 1997; these large plastic horses are, I believe, made from a brittle plastic unlike Breyer's more flexible tenite, but they are very inexpensive to collect. The new large Ertls also have hair manes and tails something like Mattel's "Barbie" horses, but Ertls are more realistic than Mattel's horses.
Alicia reports (5/05) that Ertl created a traditional scale line, in two series, called Treasured Horses Collection. I have no specifics which pieces were in which series.
Above: Bay standing horse, part of the "Big Farm," "Riding Stable," and "Shed Playset" sets. Photo provided by Julia Lord
Traditional-Sized
Tennessee Walking Horse
Photo scanned in from a promotional flier
Traditional-Sized Tennessee
Walking Horse
Shown with packaging. Photo by Patricia Lee.
Traditional-Sized
Arabian
Photo scanned in from a promotional flier
Traditional-Sized
Quarter Horse
Photo scanned in from a promotional flier
Traditional-Sized
Quarter Horse
Photo scanned in from a promotional flier
Traditional-Sized
Morgan
Photo scanned in from a promotional flier
Traditional-Sized
Morgan
Photo scanned in from a promotional flier
Appaloosa traditional scale
Photo provided by Alicia.
Appaloosa traditional scale
Black Appaloosa. Photo provided by Alicia.
Mustang traditional scale
Photo provided by Alicia.
Pinto traditional scale
Photo provided by Alicia.
Thoroughbred traditional scale
Photo provided by Alicia
Clydesdale traditional scale
Photo provided by Alicia.
Clydesdale traditional scale
Photo provided by Alicia.
Lipizzan traditional scale
Image provided by Alicia.
Lippizan
Shown as "Maestoso Capriola," owned by Sher Bechtold
Lippizan
Shown as "Maestoso Alea," owned by Sher Bechtold